Asheville-based artist Ron Morecraft blends fine art and technology in his new exhibit, Transforming Nature, on display daily April 20 – July 21 from 9 a.m. to 5 p.m. inside the Education Center. Using a giclée technique, Morecraft takes pictures of nature and superimposes them to create digitally painted artwork. His interest in “making a picture, not simply taking a picture” has led him to his pioneering work in digital photography. Morecraft’s new exhibit represents his transformation to capture, enhance and celebrate nature’s beauty.
A graduate of the Newark School of Fine Arts and the Academies of Fine Art in Milan and Rome, Morecraft spent 30 years as a special effects photographer, producing award-winning illustrations for clients ranging from CBS to Revlon. His works are created using archival inks, which are guaranteed to last up to 200 years, and are printed individually on a wide-format printer.
Artworks are available for purchase, and a portion of the sales will be donated to The North Carolina Arboretum Society.